Ad Campaign for a Social Issue
“Problem Gambling” is the social issue. The problem? It is not as commonly thought of as an addiction. The loud aggressive colors, the lights, the sounds. It is all strategically placed to make the experience of gambling both attractive, and highly addictive.
After reading articles about people’s experience with gambling first-hand, I learned that it is difficult to identify when you may have a personality that should avoid gambling.
My ad campaign focuses on being able to identify that problem in one’s self.